At beyond tellerrand Düsseldorf earlier this year content strategy consultant Sara Wachter-Boettcher talked about Content Amid Chaos.
Large organizations are inherently messy places often governed by office politics, arcane processes and design-by-committee. How do we deal with distributed, scattered content? How do we design for cluttered environments? How can we embrace such environments and devise content strategies that accommodate these organizational characteristics?
In her talk Sara tries to give answers to these questions: